Rusty Haggard Blog

Crisis: Limeade Discontinued

Austin, TX – It can’t be real. HEB, the largest grocer in the Central Texas area, has discontinued selling frozen limeade concentrate, the primary ingredient (well, there’s tequila too) in frozen margaritas.

I first noticed no limeade concentrate last Sunday on a casual trip to the grocery store. The shelves were completely empty of the familiar green and black cans – no HEB brand, no Minute Maid brand, no limeade period. Today, Tuesday, Cherie and I happened to be in a different area of town and stopped in to pick up the key ingredient. Nothing.

We drove to another part of town, to a different HEB. Nothing. (Sure, a couple of cans of largely ignored Bacardi “margarita” concentrate sat there freezing). Cherie asked the store rep at the checkout area about the so-called missing limeade. “So, you’re just not carrying limeade or what?” she asked. That got the attention of the four store “associates” who were going over next week’s work shifts. Justin, with red shirt and name tag, took the lead for the group and said he would call his “grocery manager.” We waited, casually commenting that a shortage of limeade at various HEBs didn’t make sense because it’s, well, the key ingredient. It’s Austin. It’s getting hot. Silence.

Justin got off the phone and reported that the product has been discontinued. “This is usually because of poor sales,” explained Justin, who apparently has never had a frozen margarita in his life, much less made one in a blender.

A quick Google of the local Wal-Mart brought a sigh of relief. They have 12-ounce cans of Minute Maid Frozen Limeade Concentrate. I should have my trailer over there tomorrow morning, when I will offload a Bobcat and remove the pallets Wal-Mart has into safe keeping here in my freezer. Crisis over.

Got ice?



4 responses

  1. fromsusanwithlove

    Wow. Really, HEB?

    April 3, 2012 at 10:45 pm

    • Yeah, sad but true. Hard to believe.

      April 3, 2012 at 10:48 pm

  2. Arty Passes

    We use a new product just out on the market – they’re called LIMES!

    May 16, 2012 at 7:30 am

    • Sorry, sir, I don’t think I’m familiar with that product. Besides, new stuff bothers me quite a bit. I like what I like and that’s that. Then again, maybe I will try whatever it is you have suggested. I do live, however, in Kyle. We don’t have limes. Heck, we’re lucky we have an HEB!

      May 16, 2012 at 7:54 am

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